From November 16 to 18, 2018, we had a booth at China International Travel Mart 2018, an overseas travel fair held in Shanghai, China. The travel fair attracted around 80,000 people over the course of three days. The number of Chinese people who visit Japan has been increasing every year, and in 2017 there were around 7.35 million visitors, an 15% increase compared with the previous year.
Tourist information about locations throughout Japan and information for Haneda Airport, as well as attractions to experience Japanese culture, were provided in the Haneda Airport booth.
Starting with this fair, we began utilizing Haneda Airport's exclusive "HELLO! HANEDA-TOKYO" website (for smartphones) to deliver information at the booth. This site establishes Haneda Airport as a starting point for travel, allowing viewers to discover the yet-unknown charm of Japan. It was created with the idea of being a starting point for the viewer to become interested in Japanese tourism, and is loaded with information about lesser-known tourist information from all over Japan, as well as information about Haneda Airport itself. Using "HELLO! HANEDA-TOKYO" at the booth, we introduced tourist spots that can be visited from the various domestic airports with service from Haneda Airport, and at the same time, delivered information about food, shopping, and more that can be enjoyed at Haneda Airport to booth visitors. At the information counter, we received many inquiries regarding some of the unknown charm of Japan, such as temples and shrines, nature and picturesque scenery, and other tourist spots introduced through "HELLO! HANEDA-TOKYO", and also had many inquiries about specific directions to some of these locations. We really got the sense that Shanghainese have a great passion for travel. Even after the fair, many people accessed "HELLO! HANEDA-TOKYO", utilizing it as a useful site that could be used when traveling to Japan. The Japanese umbrellas located at the top of the booth were an eye-catching part of the booth design. The sight of the vivid, illuminated umbrellas were very well received by visitors, with many people stopping to take photos of the booth.
The fan throwing game was especially popular from among the attractions offered at the booth. It seems that very few visitors had ever experienced this kind of elegant Japanese game, and so it was very successful, drawing a crowd right from the start on opening day. It seems that Shanghainese have great interest in things that offer a sense of Japanese traditions and ambience, and it was very impressive how there were many people who were very focused while participating in the attractions. The Japanese fans that we had prepared as prizes for the fan throwing game were also extremely popular. More people gathered around, as other people saw winners receiving their prizes. We also held a sake taste testing at the booth. We offered famous Japanese brands sold at the duty-free shops at Haneda Airport to visitors. Many visitors enjoyed the taste testing, saying it was easy to drink and delicious, and we once again learned that sake is well received in the culture here. We used masu square wooden sake cups, which give off a sense of Japanese tradition, for the sake taste testing, and the visitors were able to take these cups home with them as souvenirs. People from Shanghai could experience a Japanese traditional ambience when drinking sake from the masu cups.