From January 23 to 25, 2019, we had a booth at OTM 2019, an overseas travel fair held in Mumbai, India. The travel fair attracted around 15,000 people over the course of three days. The number of Indians who visit Japan has been increasing every year, and in 2017 there were around 130,000 visitors, a 9% increase compared with the previous year.
Tourist information about locations throughout Japan and information for Haneda Airport, as well as some attractions that bring people in touch with Japanese culture, were provided in the Haneda Airport booth.
The first thing to catch visitors' attention were the hanging hina doll decorations at the booth, which offered visitors a traditional Japanese mood. The Japanese colors and atmosphere were very popular with the Indian visitors. Most of the visitors to our booth asked what they were and took pictures, and it was impressive how visitors were so interested in the dolls. There were also visitors who very enthusiastically mentioned that they really wanted to have a hanging doll for themselves. We were able to show off a new aspect of Japan to the many Indians who didn't yet know much about Japan.
We had a fortune slip game where the prize changed based on the color of the stick that came out. For prizes, we prepared Haneda Airport novelty items and other Japanese cultural items. These latter items were especially popular among the prizes given. Many visitors gave their best efforts to get the prizes that they wanted. We ran out of prizes very quickly, as people in the crowd at our booth called out to people nearby. Moreover, we were able to secure a large booth space for this fair, featuring a large panel of photos of Haneda Airport that made guests feel as if they were actually in the airport. This was also popular as a photo spot, and we were able to sense that Indians are very interested in Japanese culture.
We also exhibited food samples of some of the Japanese food that can be eaten at Haneda Airport. It seems that Japanese food is very popular even in India, and many visitors looked at the food samples with great interest. At the same time, as there are many vegetarians in India, many visitors care about the ingredients and methods used in making Japanese foods. Many visitors probably want to try Japanese food when they visit Japan, but we realized that it is necessary to offer information such as ingredient lists and the use of seasonings that include animal products. We also need to establish menu items aimed at vegetarians.