From June 16 to 18, 2017, we had a booth at Beijing International Tourism Expo (BITE) 2017, an overseas travel fair held in Beijing. A cumulative total of 190,000 people visited the fair over the course of the three days, and up to 80 or more countries had booths there.
The number of Chinese visitors to Japan is the largest in the world. Around 6.37 million Chinese visitors were recorded in 2016, exceeding 25% of all visitors to Japan.
At the Haneda Airport booth, we introduced airport facilities that provided an experience of Japanese culture and the undiscovered charms of various areas of Japan to which flights are available from Haneda Airport through our booth design and decorations and by providing attractions. In spite of having one of the outermost locations at the exhibition venue, we received a large number of visitors.
Popular in the booth was a photo spot of an outdoor tea ceremony, which provided an expression of Japan. In the same manner as the travel fair in Bangkok, Japanese umbrellas, folding fans, and stone lanterns were installed on the background of Edo Koji in the Haneda Airport International Terminal, expressing the Japanese atmosphere and liveliness. The visitors were interested in the design and atmosphere, and the photo spot attracted large numbers. We could see how impressed they were with the Haneda Airport booth.
The panel installed on the counter showed the 48 domestic airports that provide flights to and from Haneda Airport, and introduced sightseeing spots in each area in an easy-to-understand manner. We put flyers on the table to provide more detailed sightseeing information on Japan. Many visitors asked for transit information within Japan. We had a glimpse of the high level of Beijing residents' interest in travelling to Japan, and in particular, their active approach of getting to know the charms of local areas of Japan that are not yet well known and how to get there.
At the booth, we provided not only the photo spot mentioned above, but also a capsule toy attraction to entertain visitors. Although the booth was located in one of the furthest corners of the venue, the capsule toy attraction was so popular that it created a long line, which was an effective way of attracting visitors. It appears that the experience of the capsule toys attracted the visitors' strong interest as they looked forward to finding what would come out of the colorful balls. We were able to leave a deep impression on the visitors about both the atmosphere of wa and the amusement of pop culture in Japan and Haneda Airport.
The visitors asked a lot of questions about transit information to domestic flights and sightseeing information in various areas of Japan. Surprisingly, we saw more Chinese who have travelled to Japan than the data shown. The event gave us the strong impression that there are many Chinese who want to travel not only to Tokyo but also to other areas in Japan.