From October 27 to 30, 2017, we had a booth at ITF 2018, an overseas travel fair held in Taipei, Taiwan. The travel fair attracted around 370,000 people over the course of four days. The number of Taiwanese people who visit Japan has been increasing every year, and in 2017 there were around 4,560,000 visitors, a 10% increase compared with the previous year.
Tourist information about locations throughout Japan and information for Haneda Airport, as well as some attractions, were provided in the Haneda Airport booth.
Over 4,800 visitors over 4 days came to our booth during this travel fair – East Asia's largest. The booth was bustling with activity from open to close each day, with no real down time.
The booth, which featured a Japanese festival-themed design, had illuminated lanterns at the top. The booth had a particular presence despite being in such a large venue. The booth was popular both with visitors and with participants from other booths, winning the Booth Theme Award. We saw many visitors who came all the way to our booth just to take photos of the displayed food samples, the festival decorations above the photo wall, and more. There were long lines for each of the booth's featured attractions: a capsule-toy machine, Japanease festival water balloon fishing, and bouncy ball scooping. Attractions like the Japanese festival decorations, balloon fishing, and bouncy ball scooping have a similar vibe to the famous night markets in Taipei, so I wonder if perhaps these activities were even a little bit familiar to people from Taipei?
We offered information about Haneda Airport as well as tourist information from all over Japan at our counter. The Taiwanese market has many repeat visitors to Japan, and compared to other countries we visited, there were many specific and detailed questions, including those about tourist information in more rural parts of Japan and about airport services. Among the materials distributed at the booth, the materials with included coupons were particularly popular, giving us a glimpse into a people who find it charming to enjoy experiences at a discounted price.
On the final day, we visited travel agencies and asked about their impressions and opinions of Haneda Airport. EDO KOJI, a retail facility inside the international terminal at Haneda Airport, has become a much talked about spot for Taiwanese people, as they love sending photos that they take to others, but there were still many visitors who didn't know about it. We discussed local information, such as how Taiwanese travelers choose which airport to use based on whether that airport has a store that they want to shop at, and we also talked about introducing a system where shopping at certain stores in the airport will result in special benefits, as Taiwanese culture enjoys this kind of special treatment when shopping.