We exhibited at a travel fair in Hong Kong, China.
From June 14 to 17, 2018, we had a booth at Hong Kong ITE 2018, an overseas travel fair held in Hong Kong, China. The travel fair attracted around 100,000 people over the course of four days. The number of people from Hong Kong who visit Japan has been increasing every year, and in 2017 there were around 2,230,000 visitors, a 21% increase compared with the previous year.
Tourist information about locations throughout Japan and information for Haneda Airport, as well as attractions to experience Japanese culture, were provided in the Haneda Airport booth.
First of all, the illuminated lanterns and paper shade lamps caught the attention of visitors. The lanterns featured the names of 48 domestic airports in Japan that have flights to and from Haneda Airport, and the paper shade lamps featured the characters, “江戸小路,” (Edo Koji) a retail facility inside the international terminal at Haneda Airport. This showcased the number of domestic flights, as well as the facilities, on offer at the airport. The booth, with a Japanese style offering a warmth from the wood that was used, was well received, with quite a large number of visitors taking photos of the booth.
The booth also featured a food sample exhibition, showcasing some of the foods that can be enjoyed at Haneda Airport, as well as a photo spot designed around the food in the airport. Some visitors took photos with their phones in one hand while gazing at the sample foods, and they mentioned how delicious the food looked. They were shocked to learn that all these foods could be enjoyed at Haneda Airport. There were times when the booth was very crowded, and we were surprised at how much people from Hong Kong knew about Japanese food.
The booth also featured activities to experience Japanese culture at the same time. The capsule-toy machines were popular, as not knowing what prize would come out felt like a game, and there were constant crowds around the machines, with loud shouts of joy erupting at times. For the ring toss, visitors tossed the rings at famous tourist spots in Tokyo – spots that are familiar to Hongkongers. This version of ring toss allowed visitors to get a sense of the ambiance of famous tourist spots while also experiencing traditional Japanese culture. It was talked about all over the venue so much so that two long lines snaked around the venue all the way to the neighboring booth. The game was a huge success, as the Haneda Airport novelty items that were prepared as prizes were all given away in no time. Yet another attraction featured sushi-shaped erasers floating in water, and visitors had to scoop them out. This was a popular attraction not only for adults but children as well, and it was impressive how visitors tried their best to scoop up as many as they could, as they were allowed to scoop up more than one.