From August 17 to 19, 2018, we had a booth at NATAS Holidays 2018, an overseas travel fair held in Singapore. The travel fair attracted around 110,000 people over the course of three days. The number of Singaporeans who visit Japan has been increasing every year, and in 2017 there were around 400,000 visitors, an 11% increase compared with the previous year.
Tourist information about locations throughout Japan and information for Haneda Airport, as well as attractions to experience Japanese culture, were provided in the Haneda Airport booth.
Visitors flocked to the capsule-toy machines, with other attractions at our booth also proving to be popular. The majority of visitors to our booth had never experienced some of the attractions set up to allow visitors to experience Japanese culture, including traditional fan throwing and ring tossing, and everyone quieted down and focused when the rules were explained. It was like they were playing a newly created game for the first time. There were also some visitors who really wanted to try again after having difficulties the first time, and then managed to win a prize during their second attempt. It was impressive to see Singaporeans having fun while experiencing Japanese culture. The booth was designed with lanterns at the top to give off a Japanese vibe. The lanterns featured the names of domestic airports in Japan that have flights from Haneda Airport, showing how Haneda offers flights all over Japan.
The booth also featured an open-air tea ceremony space, with pictures of the facilities inside Haneda Airport on display in the background, creating a design that showcased the ambience of Japan and Haneda Airport. There were also many visitors seen taking pictures of the entire booth area, with the lively and uniquely Japanese design proving to be popular. Additionally, the booth showcased samples of Japanese food that can be enjoyed at Haneda Airport, with Haneda Airport food-themed photos on display in a photo area. Many visitors looked at the food samples with great interest and took pictures, and it was surprising how so many people knew about Japanese food and even knew the names of the foods. We felt that Singaporeans have a very high level of awareness when it comes to Japanese food. There were many visitors who were very particular about the angle of view when taking photos, and they were very focused on taking a great photo. This was one unique part about the visitors at this travel fair. It was apparent that Singaporeans are quite relaxed, compared to how we saw visitors taking commemorative photos while holding the food samples in other countries.